Kate Torrance is Chief Brand & Growth Officer at CAMH Foundation, where she leads brand and communications for one of Canada's most recognized charities. In this role she sets the strategic direction for how the Foundation presents itself to the public, shaping the narrative that underpins its national fundraising and advocacy work in mental health.

Kate brings deep experience from the advertising sector, where she built her career leading major campaigns for global brands. That background gives her a sharp commercial instinct for audience, message, and reach — capabilities she now directs toward social impact. She specializes in translating complex, often stigmatized subject matter into storytelling that moves people to act.

At CAMH Foundation, Kate's mandate spans brand strategy, integrated communications, and growth. She oversees the development of national campaigns designed to expand the Foundation's reach beyond its traditional donor base, and works closely with fundraising leadership to align brand investment with revenue strategy. Her approach pairs creative ambition with measurable outcomes, ensuring that every campaign advances both public understanding of mental health and the Foundation's capacity to fund care and research.